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What Story Does Your Dental Marketing Tell?
Too much of today’s dental marketing is a straightforward proposition: “We do this for this much money.” Quite a few of a given market’s dental prospects will respond that approach. They’ll pick the...
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Google Dental PPC Ads Aren’t the Only Option
Pay-Per-Click (PPC) advertising is part of many dentists’ online marketing. 2016 saw tremendous changes to how Google treats PPC ads. The elimination of the right-side ads, and their incorporation into...
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When Dental Retirement Can’t Come Too Soon
You’ve started reading this article, so something about the title resonated with you. Unless you’re in your 60’s – and maybe even then – that’s a damned shame. Dentistry should be something that is a...
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These Aren’t Your Dad’s Dental Patients
As someone once said, the rate of change of the rate of change is changing. That’s not a throwaway line. It’s a reflection of a stark truth that many dentists are slow to come to grips with. Today’s...
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The Key to Maximizing Your Dental Marketing ROI
Dentists tend to market with a broad brush, so to speak. That’s understandable – the vast majority of people have teeth, and therefore need dental care at some point. But such a broad approach can...
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Don’t Be “The Masked Dentist”
If you’ve ever seen re-runs of the old series “The Lone Ranger” on television, you know that the title character wore a mask that (sort of) concealed his identity while he went around righting wrongs....
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Breaking Free from the Dental Herd
The famous science fiction author John Brunner once said, “Let’s all be different, same as me.” It’s appalling how many dental practices seem to follow that philosophy in their marketing programs....
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Your Marketing Needs More than a Dental “Hammer”
Are you a “comfort zone” dentist? I’m not talking about your professional preferences. I’m talking about your approach to marketing your dental practice. I’m the son of a very successful dentist. I get...
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Broaden Your Social Media Reach
Sometimes your dental marketing hits a plateau. You have several months where you’re not seeing any increase in new patients. The phone’s not ringing as much as you’d like in spite of your local...
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Dentists Shouldn’t Always Believe Their Self-Talk
It’s not always easy being a small business owner. Your decisions, including the staff you hire and the tone you set for your practice, are major determinants of your success. The ultimate...
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